DIGITAL MARKETER

Key Responsibilities

1. Digital Marketing & Campaign Management

• Plan, execute, and optimize digital marketing campaigns across social media, email marketing, websites, online advertising platforms, and job portals.
• Develop campaign strategies and content plans that align with brand objectives and business goals.
• Monitor campaign performance, analyze results, and recommend improvements to maximize engagement, lead generation, and ROI.
• Produce and coordinate marketing materials, newsletters, EDMs, landing pages, and promotional content.
• Manage campaign timelines and ensure projects are delivered effectively and on schedule.
• Identify new digital marketing opportunities and recommend innovative approaches to enhance brand visibility and customer acquisition.

2. Social Media Management

• Manage and grow the company's social media presence across various platforms by creating, scheduling, and publishing engaging content.
• Engage with online communities and audiences to build brand awareness and foster meaningful interactions.
• Monitor social media performance and identify opportunities to improve engagement and reach.
• Stay updated with emerging social media trends, platform updates, and best practices.

3. Content & SEO

• Create and optimize digital content for websites, blogs, newsletters, and social media platforms.
• Support SEO initiatives through keyword research, content optimization, and website content improvements.
• Monitor website performance and identify opportunities to improve organic traffic and online visibility.
• Stay informed on SEO trends and recommend enhancements to strengthen search engine rankings.

4. Analytics & Reporting

• Track and analyze campaign, social media, and website performance using relevant digital marketing tools.
• Prepare regular reports and provide actionable insights to improve marketing effectiveness.
• Use data and performance metrics to support decision-making and future campaign planning.

5. Collaboration & Brand Growth

• Work closely with internal teams and external partners to ensure consistent brand messaging across all marketing channels.
• Contribute creative ideas for campaigns, promotions, and brand storytelling initiatives.
• Support marketing activities, events, and projects that drive brand visibility, customer engagement, and business growth.

Key Requirements

• Diploma or Bachelor's Degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• At least 2 years of experience in digital marketing, social media management, content marketing, or a related role.
• Good understanding of digital marketing channels including social media, content marketing, SEO, email marketing, and online advertising.
• Enjoys creating content and communicating with different audiences.
• Strong organizational skills and can manage multiple projects effectively.
• Good analytical skills and comfortable interpreting campaign performance data.
• Excellent written and verbal communication skills.
• Proactive, creative, and eager to contribute new ideas.
• Experience with digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, Canva, or similar platforms.
• Basic design knowledge and experience with Canva or Adobe Creative Suite will be an added advantage.